Catherine Wheel

24 July 10

Canines of the countryside unite! Dogs get their own pub 'pawtions' as Butcher's teams up with Brakspear

Butcher's Pet Care is starting a pub food revolution to celebrate the launch of its new chunks varieties with Brakspear - but only if you've got four legs.

The family-owned pet food company has teamed up with Brakspear to offer a 'doggy menu' in pubs to mark the launch of its new chunks varieties. From 23 July, two Brakspear pubs will offer pub-goers' canine companions a selection from Butcher's new 'Meaty feasts' chunks in gravy recipes and 'Special Fayre' chunks in jelly range.

The pubs involved are the Five Alls near Lechlade, Gloucestershire and the Catherine Wheel in Goring-on-Thames, Berkshire - both of which are popular with dog walkers taking advantage of the pubs' dog-friendly policy after enjoying a walk in the countryside.

The 'doggy menu' will be offered alongside the gastopubs' human one, giving family hounds the chance to chomp when their owners sit down for a meal. The food will be served in specially-made Butcher's branded bowls and dogs will be able to take their pick from nutritious meals such as mouth watering 'Liver & Garden Veg' chunks in gravy and 'Chicken & Beef' chunks in jelly.

Butcher's and Brakspear believe that after a long walk it's not just humans who will have built up a hearty appetite, our four legged friends will have as well. They also deserve the chance to relax and enjoy a hearty meal to refuel. 

Caroline Coombs, Brand manager at Butcher's Pet Care said: "A family walk is a great way to strengthen that special emotional connection with your dog and stopping off at a country pub to enjoy a drink and bite to eat is a great British summer institution. Now dog owners can sit down to lunch happy in the knowledge their dog is enjoying their meal as much as they are. We've built our business on feeding generations of family dogs and all our recipes are naturally nutritious and contain all of the vitamins and minerals your dog needs to keep him healthy, happy and fit as a Butcher's dog."  

Tom Davies, Brakspear's commercial director, said, "Many of our pubs are located near popular walking routes and attract customers out to enjoy the countryside with their four-legged companions. For many dog-owners, being able to source a meal in the pub for their pet as well as for themselves will be an attractive option and we're pleased to be offering the Butcher's meals, which we hope will be a further boost to the dog-friendly reputation of our pubs." 

The new Butcher's ranges will be stocked by all major supermarkets.