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1 February 10 Brakspear expands beer list Open
Brakspear expands beer list
Brakspear is extending the list of cask ales available to its tenants from the current offer of four permanent ales to 14. The new list is effective from 1st February.
Ales on the new list include some of the best-sellers from the Marston's portfolio. Brakspear Bitter remains a 'must stock', but tenants can now add to their cask range from names such as Marston's Pedigree and Jennings Sneck Lifter, as well as local favourites Old Hooky and Hobgoblin.
Seasonal ales will change every month, starting in February with Brakspear Special. Brakspear is supporting the reappearance of this 'old favourite' with a competition for one customer to win a special prize- a day as a brewer at the Wychwood Brewery in Witney, where Brakspear beers are brewed.
Commercial director Tom Davies said, "Cask ale is one of the big success stories of the pub trade and we're doing all we can to help our tenants profit from the growth in this sector. The expanded beer list will enable more Brakspear tenants to offer their customers an interesting range of cask beers, which is a proven way of keeping pubs busy despite the recession and driving not just sales of beer, but of other drinks and food."
Brakspear's commitment to cask ale is also evident in its investment in Cask Marque accreditation for its pubs. Over the last year, 25 pubs have gained a Cask Marque Award and more are awaiting inspection. The BII's ABCQ training course is offered regularly to Brakspear tenants and staff.
Tasting notes for all the beers and the calendar of seasonal ales are listed on Brakspear's new website, www.brakspear.co.uk
