"There is nothing which has been yet contrived by man, by which so much happiness is produced as by a good tavern or inn."
Samuel Johnson 1709 - 1784
The Saracens Head recently hosted a spirit tasting with brand owners Maxxium UK Ltd, led by brand development manager Ben Hammond. He said, "The idea behind tasting nights is to encourage customers to try different spirits, which they then buy from the bar. We generally see an uplift of between 5-7% on whisky sales on the night along with continued purchase following the event."
Pub operator and brewer Brakspear has appointed Paul Gilchrist as director of retail for its managed pubs division. Gilchrist joins as the managed estate reaches eight sites following the purchase of two Cotswolds pubs in the last two months.
Taken from www.henleyherald.com:
Henley-based Brakspear is through to the finals of the Publican Awards 2016, a national competition to find the best operators in the pub industry. The company is one of just three shortlisted for the title of Best Brewing Pub Company of the Year, which will be announced in March.